About
Who we are
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Beauty for Ashes 2.0 (BFA) is a 501c3 organization that through counseling, training and development, and career coaching helps marginalized individuals live productive, self-sustaining lives.
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Our beginning
In 1999, Cassie Hammock and her brother, Dr. James Brown, recognized the urgent need for support and connection within the former Frenchtown community in Tallahassee, FL, and established one of the first community outreach centers. By 2006, Cassie stepped into the role of sole leader, renaming it Frenchtown Outreach Center, Inc., and dedicated herself to uplifting those in need. She launched self-help groups for individuals and families struggling with substance abuse, offered parenting classes, and created rehabilitation programs for women facing the challenges of prostitution. With compassion at the heart of her mission, job readiness training and career counseling services were added, further extending her support through the founding of Beauty for Ashes 2.0.
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We believe all individuals have value; can learn to embrace who they really are; can redefine their future, and can change their world.
Our Mission
is to provide hope and healing, education, empowerment and employment assistance, to distressed and marginalized women and communities with behavioral, mental, and physical disabilities, to help improve their socioeconomic conditions, overall well-being, and discover the beauty in life despite the ashes.
